When internet access required a dial-up connection, businesses had no choice but to sell their goods and services using the conventional channel, which was a website. There was a time when having a website was necessary for running a profitable internet business. To get your website in business mode, set up a limited liability company, and start making money, you either have to do it yourself or hire a developer, designer, and marketing expert. However, times have changed.
The blog will be a walk-through for you if you are willing to boost your business without creating a website and want to know the alternatives for the same.
Using Online Markets
Retailers must first select a platform before beginning to sell online through marketplaces. It’s advisable to start off by using reputable markets like Shopify, Meesho, and Amazon. All these attract millions of monthly visitors who are actively searching for things to buy.
It takes little time or effort to sell goods on Meesho. The seller’s account and an associated payment method are the sole prerequisites for getting started. It also allows its customers to sell products in an effective manner with the help of the Meesho supplier panel.
Although it takes a little more work, selling products on Meesho is worthwhile. Selecting a selling plan is the first step. The back end of the internet store, seller central, is where retailers must then register an account. The procedure diverges slightly from Shopify at this point.
Selling items that are already listed on Meesho is quick and easy and only involves adding inventory, condition, and delivery information. The dropshipping feature further simplest this process. Retailers must generate an EAN/SKU for any product they sell that isn’t yet listed on Meesho and specify each of the product’s specific features. Prior to getting on sale in some categories, items might need to receive Meesho’s approval. Once this is finished, the store is ready to open.
Use Social Media to Sell Products Online
Another excellent option for selling items online without a website is social networking. Facebook and Instagram are the two platforms that now allow businesses to sell straight online. Others, such as Pinterest, require retailers to already have an online store set up. There are two ways to sell things on Facebook:
- Direct sales using Facebook’s own e-commerce platform
- Connecting products to a Facebook store using an e-commerce builder
Because products are not directly listed on Facebook, creating a Facebook store with an e-commerce builder takes a little longer. However, because the products are already listed, this is advantageous if retailers choose to create their own online store later.
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Meesho is an e-commerce builder we suggest for this. Retailers may easily install an app on their Facebook business page after creating a company Facebook profile and displaying items on various sites. This will pull through the items and make them instantly accessible for purchase through Facebook. The rest of the procedure is straightforward. Retailers only need to enter their account settings and choose ‘Business’ and then ‘Shopping.’ This will provide a list of catalogues that may be linked to the Instagram account. Tap done after selecting the relevant catalogue.
Use Online Wholesale
Selling to other retailers who already have an online shop, effectively becoming a wholesaler, is an option for merchants selling things online directly. This is not a ubiquitous strategy, but it is another revenue-generating distribution avenue for people who make their own items.
To begin a wholesale channel, sellers must guarantee that their items have enough margin to be sold at wholesale pricing. Typically, merchants want a 50% markup. So, if a product costs Rs 1 and the wholesale price is Rs 2, the retail price should be in the region of Rs 4. After pricing has been determined, it is necessary to research which online stores are most likely to stock these products, as well as how the retail price compares to the other items they sell. A Rs 100 chair might appear out of place on a retailer’s website if the typical chair price is Rs 30.
Following the compilation of a list of potential merchants, the next step is to contact each one. This can be accomplished over email, in person if they are nearby, or by shipping samples to them. If online merchants agree to sell things, price, supply, shipping, and return policies may need to be established. Running a retail and wholesale channel can turn out to be a successful venture and raise income, brand exposure, and trust significantly. Clothing, antique goods, and beverages are just a few examples.
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Retailers may sell online in three ways without building their own website. These include online marketplaces such as Meesho, Amazon, and Shopify, social media platforms such as Facebook, and becoming a wholesaler and selling products to retailers who already have an online store. Simply follow the steps outlined in this post to begin selling online using any of these methods and, plan your strategy, identify e-commerce trends, select a method, set up a store, and begin increasing sales for your company today.